Why The Industrial Forest is more than ESG Branding
ESG refers to Environmental, Social and Governance aspects of a company’s operations and performance. Also, many ESG platforms have a diversity and inclusion component. The Industrial Forest takes it a step further to include community and hope as well.
By creating an ESG framework, The Industrial Forest provides a structure to address a variety of issues holistically and organically. In developing an ecosystem of ESG oversight, the collection of trees become a sustainable forest while demonstrating how industry and the environment impact each other.
The Industrial Forest's decision for a Total Transparency model is making the ESG transition quite easy for companies. Working with environmental leaders and state agencies, it fosters a natural environment for companies to receive ESG credit and documentation with ESG certification officials.
Companies who sponsor a tree in The Industrial Forest receive a certification for supporting a network of sustainable forests across America. This is important to note. The Industrial Forest is one of the only tree planting programs in the United States with a Sustainability System to ensure the trees survive.
Every company who sponsors a tree will have their ESG Transformative Action recorded within our Hall of Records, but also certifications will be sent to the Sustainability Accounting Standards Board (SASB), Global Reporting Initiative (GRI) and the Task Force on Climate-related Financial Disclosures (TCFD) on behalf of the companies.
A quick summary of why The Industrial Forest is unique to other tree planting programs - The Industrial Forest is creating a network of eco-conscious companies who are building a network of sustainable forests across America.
In addition to the ESG Certification for sponsoring a tree, The Industrial Forest allows companies to demonstrate Recycling and Repurposing.
These company branded stability stakes will assist the trees with their root development. After the sponsored tree has an established foundation of roots, the stability stakes will be RECYCLED and REPURPOSED into a decorative fence in The Industrial Forest.
Rooted Marketing also offers an ESG approach to energy engagement. The Industrial Forest is designed to create seeds of positive intentions for marketing and public relation departments to grow roots. Rooted Marketing is built to be SUSTAINABLE, in that it continues to offer branding opportunities for years, if not decades into the future.
There is more to Rooted Marketing than just checking items off a list. Rooted Marketing is about establishing TRANSFORMATIVE ACTION to your marketing efforts. It is about establishing your company’s brand in a socially responsible and sustainable way.
Rooted Marketing is beyond a concept or strategy, rather it is about reimagining their intentions. The Industrial Forest allows every earth, green, tree and honeybee day on the calendar to be in your marketing department's strategy.
Another sustainable aspect of The Industrial Forest is the use of rocks, artists and industry. Every tree planted in The Industrial Forest will need to be marked before planted. Rather than using paint or a ‘X’ marks the spot, The Industrial Forest is hiring industrial mixed media artists to engrave rocks and stones.
There are two art choices for the Official Tree Marker. One marker will showcase The Industrial Forest logo, whereas the other the company’s logo. The complexity of the sponsor’s logo may have final say, but the intention is that every company will be able to choose which Official Tree Marker best aligns with their branding strategy.
The K9 Pipe Inspections and The Crude Life markers were engraved on Pennsylvania Blue Stone by Gale Street Studios.
Part of the The Industrial Forest mission is awareness. Awareness of industry, inclusion and diversity. In this example, a Wyoming-based company has their logo on a piece of Pennsylvania Blue Stone hand engraved by an industrial mixed media artist in New York which will be placed as a marker in The Texas State Industrial Forest.
The use of rocks as markers demonstrates how to recycle the natural resources from Mother Earth by creating a carbon-based solution to marketing.
The Industrial Forest also offers further ESG development in pockets of industry by using small local businesses who are environmentally conscious about the community as well as the economy.
Energy Ethics, Industrial Integrity and Total Transparency are driving behaviors and motivators for The Industrial Forest and its development of biodiversity.
Millions of trees have been planted over the past 30 years and nearly half die within the first year. From non profit tree planting events to municipal tree planting programs, it’s a real life problem and a serious eco-issue.
Lack of watering, transplant shock, special interests and poor growing conditions are a few reasons why trees are having a difficult time surviving. These are some of the reasons The Industrial Forest created the phrase – It Takes An Industry To Build A Forest.
In order to ensure the trees survive for decades, The Industrial Forest will implement a Sustainability Shed and a Critical Pipeline System.
According to The Industrial Forest’s mission, the project does more than build sustainable forests, it also creates jobs and economic opportunity.
The Industrial Forest will hold public meetings in each of the states leading up to the Planting Party and Community BBQ. These public meetings are designed to provide engagement, communication, awareness, inclusion, transparency and flora direction from county extension officials.
The plan is to build a network of industrial forests across the United States by planting 1000 trees in 50 states over the next 5 years. The construction of The Industrial Forests will start in 2021 with 5 states. First year states are North Dakota, Minnesota, Colorado, Oklahoma and Texas. In 2022, 15 states are scheduled.
The ESG-themed goal is for a minimum of 50,000 trees and 10 million pounds of carbon consumed by Mother Earth. The word “minimum” is used because several cities are exploring the idea of a Micro-Industrial Forest walking and awareness park within the city limits to compliment the 5-acre forest outside city limits.
Listeners can subscribe to The Industrial Forest on all audio streaming services including Apple Podcasts, iHeartRadio and GooglePlay. Videos are available on The Industrial Forest’s YouTube channel and Facebook Watch channel.
Anyone interested in learning more about The Industrial Forest or to schedule a virtual or in-person appointment, visit www.theindustrialforest.com.
