A Rooted Marketing and Sustainable Forest Timeline

The Industrial Forest encourages Rooted Marketing for companies looking to plant marketing seeds today for years or even decades of environmentally-conscious branding and public relations.

We also embrace Rooted Marketing's ability to offer an ESG approach to energy engagement. The Industrial Forest is designed to create seeds of positive intentions for marketing and public relation departments to grow roots. Rooted Marketing is built to be sustainable, in that it continues to offer branding opportunities for years, if not decades into the future.

There is more to Rooted Marketing than just checking items off a list. Rooted Marketing is about establishing Transformative Action to your marketing efforts. It is about establishing your company’s brand in a socially responsible and sustainable way.

Rooted Marketing is beyond a concept or strategy, rather it is about reimagining their intentions.

One example in Transformative Action is companies electing to sponsor a tree and building a sustainable forest rather than purchase thousands of throw away SWAG items. By shifting thousands of dollars spent on a one-time two hour lunch sponsorship at an industry event to planting a tree instead will plant seeds of ESG branding for decades.

Another example of Transformative Action are companies understanding how their spending is impacting society and the environment. Consider when a company spends $15- $30K to sponsor a company logo on thousands of plastic disposable water bottles at a two-day trade show, what is the potential of the message?

Could you imagine what would happen if someone took a picture of an oil and gas company’s logo on a disposable bottle of water? Now imagine if that plastic water bottle didn’t make it in the recycle bin. Or even the trash bin and it ended up as litter.

We live in a world where everyone has a camera and social media account, while many environmental activists would love to put a picture like that on Google Images for the world to use.

Rooted Marketing is about understanding that for around the same price as sponsoring plastic water bottles at a trade show, a company could obtain The Industrial Forest naming rights for one of the states and have decades of carbon consuming marketing material and opportunities. Or it could end up as branded litter on Google Images.

Rooted Marketing is about diverting your company’s efforts and energy towards sustainability and transparency.

Here is a timeline to planting a seed for your company's ESG path! That seed will help build a network of sustainable forest across America. Roots will develop and grow a new network of eco-conscious companies. Every year your tree grows in The Industrial Forest is another year of ESG friendly marketing and public relations.

A timeline to taking 20-plus years of Environmental Action!

Oct - March

Find Industrial Forest Builders & Sponsors

Recruit State Industrial Forest Supervisors

Identify state and chose planting sites

Engage with local communities, schools

Set up Shared Content Folder

April

Tree selections and nursery confirmations

Secure permits

Stability Stakes Finalized and Ordered

Public Meetings for awareness and engagement with local communities

May

Tree adoption dues and sponsorships are paid in full

Public Meetings for awareness and engagement with local communities

June

Trees ordered

July/August

Company Logo Markers placed on site

Public Meeting going over The Industrial Forest Planting Party and BBQ

Sept

The Industrial Forest Planting Party and BBQ

For more information on The Industrial Forest, email info@theindustrialforest.com